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Experience

Xavier Creative House

Senior Digital Marketing Strategist | March 2023 - Present

- Develops and maintains inbound marketing content calendar across all digital platforms

- Ensures content is strategically aligned with marketing objectives and reinforcing brand pillars.
- Supervises college-level interns in social media and digital marketing practices, fostering their professional growth.
- Serves as project manager for key XCH projects, ensuring deliverables are met on time and within budget, resulting in successful outcomes.
- Effectively delegates tasks to and manages 1099 and contracted team members, optimizing resource allocation and project efficiency.
- Utilizes HubSpot to create and distribute email marketing materials, leveraging automation and personalization to enhance engagement.
- Leverages HubSpot to schedule content and generate analytic reports, providing valuable insights for data-driven decision-making.
- Crafts an annual inbound marketing budget proposal and effectively manages budget allocation throughout the year.
- Documents detailed working instructions for inbound marketing processes, facilitating knowledge transfer and ensuring operational efficiency.
- Oversaw the schedule and deadlines for all aspects of the anniversary rebrand project from conception to execution.

Digital Marketing Strategist | October 2021 - March 2023

- Developed and executed strategies for XCH Instagram, Facebook, and LinkedIn pages to drive engagement and enhance brand awareness.
- Leveraged Adobe Creative Suite to create visual content for social media posts, enhancing audience engagement and expanding reach.
- Implemented Later to streamline content scheduling and Linkin.Bio management, optimizing post visibility, and improving user experience.
- Established KPIs and conducted regular analysis of social media content, refining strategies for optimal results and providing insights.
- Produced and edited engaging video content for Instagram reels, enhancing audience engagement.
- Monitored and promptly responded to audience comments on brand pages, fostering community engagement and positive brand interactions.
- Developed and managed a meticulously planned social media content calendar, ensuring timely and consistent content delivery.
- Spearheaded the development of a messaging library to streamline award submissions and track performance metrics, enhancing efficiency.
- Managed internal project workflows, ensuring seamless coordination and timely delivery of all marketing initiatives.
- Oversaw the maintenance and optimization of the xaviercreative.com website, enhancing user experience and driving organic traffic.
- Designed and curated content for the XCH Newsletter, effectively communicating company updates and industry insights.
- Orchestrated award submissions, crafted press releases, and authored compelling blog posts, bolstering visibility and industry recognition.
- Cultivated employee engagement with XCH social media accounts, fostering a sense of community among staff members.
- Organized and engaged in team bonding activities and training sessions, as well as facilitated weekly team meetings.

Junior Copywriter & Social Media Content Writer | June 2021 - October 2021

- Collaborated with clients, strategy, and design teams to bring copy concepts to life, ensuring alignment with brand objectives and audience.
- Crafted compelling and inspiring copy and content that resonated with target audiences, driving engagement and fostering brand affinity.
- Conducted in-depth research on SEO trends and keywords, optimizing content for maximum visibility and search engine performance.
- Developed targeted and strategic messaging that effectively communicated brand values and resonated with key audience segments.

Sweet on You Boutique

Social Media Marketing Intern | August 2019 - February 2021

- Crafted digital content tailored for our social media pages and website, enhancing brand visibility and engagement.
- Established strategic partnerships with influencers and bloggers to amplify brand reach and foster authentic connections with target audiences.
- Orchestrated a content calendar for social platforms, ensuring consistent content delivery to maximize audience engagement and conversion.

Focus Pointe Global

Marketing and Social Media Intern | June - August 2019

- Managed social media accounts across Facebook, Instagram, and Twitter, crafting compelling content to engage diverse audiences.
- Leveraged cutting-edge social media tools such as Hootsuite and Facebook Business Manager to optimize account performance.
- Orchestrated a content calendar, ensuring timely and strategic posting schedules across social platforms.
- Created marketing materials to convey brand messaging effectively, enhancing brand visibility and driving audience interaction.
- Implemented targeted advertising campaigns on Facebook and Craigslist platforms, maximizing exposure.
- Contributed to the development of engaging content for the FPG Poll app and company website.
- Provided support to the VP of Communications and marketing team, executing various marketing-related tasks with precision and efficiency.
- Crafted compelling Instagram stories to promote upcoming large-scale and national market research studies.
- Ensured seamless user navigation by regularly updating FPG's Linktr.ee with links, optimizing user experience and access to valuable resources.

Nightingale Properties

Property Management and Social Media Intern | June - August 2019

- Curated and managed a content calendar, ensuring strategic alignment with marketing objectives and consistent delivery of engaging content.
- Captured and edited photos of properties, elevating visual storytelling and enhancing brand appeal across digital platforms.
- Produced content tailored for social media pages, including LinkedIn, Facebook, and Instagram, to cultivate brand awareness and engagement.
- Generated daily Instagram story content, leveraging visual storytelling to captivate audiences and foster brand authenticity and connection.
- Provided support by streamlining workflow and enhancing operational effectiveness through adept handling of tasks.

Skills

  • Adobe Suite (InDesign, Photoshop, Illustrator)

  • Agorapulse

  • Canva

  • Facebook Business / Instagram Business

  • Google Suite

  • Harvest

  • Hootsuite 

  • Instagram Business

  • Later / Linkin.bio

  • Microsoft Office Suite

  • Planoly

  • Sprout

  • Workamajig

  • HubSpot Marketing Hub

  • Veeva

  • Graphic Design

  • Influencer Outreach

  • Marketing Budgets

  • Constant Contact

  • Analytics & Reporting

Education

Klein College of Media & Communications

B.A. in Advertising

Copywriting Track

English Minor

Graduated May 2021

Magna Cum Laude

Dean’s List

Fall 2017, Spring & Fall 2018, Spring & Fall 2019, Spring & Fall 2020, and Spring 2021

GPA - 3.89

Accomplishments

Social Media Masters Rising Star of the Year - Finalist

Social Media Day PHL - Oct 2023

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Social Marketing Certification

Hootsuite - March 2021

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IBS Media Award Nominee

Best Commercial - 2021

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